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Affordable Websites for Small Businesses

What makes a good web design?

When a great design is well implemented, it provides the visitors with a combination of style, speed and functionality.  If you aren’t familiar with the acronym tldr; it means “too long, didn’t read”, and it’s an important concept to keep in mind.  When a customer visits your site, they’re visiting with a need in mind, and it’s up to us to foresee this need and ensure that it's fulfilled with the least amount of time and effort.

Photo by Brad Neathery on Unsplash
If a visitor arrives at your site and doesn’t immediately see what they’re looking for your page will fall into the tldr; category. They’ll click the dreaded back button and our window of opportunity is lost.

When we spend good money on a website, we need to know that there’s going to be a return on investment.  A great website will turn internet searchers into paying customers.

Key concepts a small business websites should incorporate:

  • Intuitive design
  • User friendly user interface
  • Eye catching images
  • Well constructed content writing for SEO
  • Best practices used in coding and development
  • Optimization for mobile devices

Is a professional website is good for your bottom line ?

It sure is!  For a lot of customers your website may be your one and only opportunity to make a first impression.  A website can provide a platform to present your products or services with a polished look and show a level of professionalism that can help build buyers trust.